Blog - The Brand Bureau

Wishing or Fishing

One client recently expressed delight in receiving their new branding saying, “Now, I can look like I’m bigger and better than my competition!”. It was an interesting statement. The client understood that there was real value in repositioning themselves using branding as a tool to imply stature (the inference of them being bigger), and better, ... Read More

More Than 5 Senses

5 Senses? We’re all taught that there are 5 senses, sight, sound, smell, touch and taste. But the line between our senses and emotions is very blurred. What would you call; curiosity, trust, stress, suspicion, pain, mood, opportunity, motivation? The staggering thing is that everyone can read these signals in an instant, the blink of ... Read More

Elevate Your Brand

The Brand Bureau offers something quite unique. The opportunity to elevate your branding, to take stock of where you are now and develop a strategy for brand change with you at the helm. Through a series of workshops we collectively examine your current business brand and work through elements that will take your branding to ... Read More

The Design Gap

Creativity Is Key Marketing is the logical mapping of strategies to promote your business. Creativity is key in articulating those ideas into tangible assets. This is where you can find a gap between marketing and brand. If you look up the wikipedia definition for marketing there is no reference to the use of design as ... Read More

Brand SWOT

Brand SWOT? What does my current branding really say about me. Am I a ‘contender’, a ‘leader’ or and ‘also ran’? This is an analytical approach to self- assessing your business in your marketplace and looking at ways of developing better company esteem through brand and putting in place the relevant criteria to instigate brand ... Read More

Digital Billboard

Your website is your 24/7 billboard for your business. It’s saying something about your company, its products and services to people who will make a judgement on your business purely based on how your website looks. Statistics say that a viewer can make a decision within a third of second whether to stay on your ... Read More

Design Personality

Using a piece of clip art with your company name printed in a standard font just won’t deliver the impact a professionally designed logo does. And, of course, corporate identity involves more than just a logo, which, though important, is just your company signature. Contextual design involves researching your industry, your company, and your competitors, ... Read More

Graphic Communication

It’s not generally understood but graphic design has many disciplines commonly bunched together. At the Brand Bureau we look at the value of locating the right designer for the different elemental parts of your branding. In many cases web developers have great facilitation skills but often lack rudimentary design skills. We highlight the advantages and ... Read More