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Wishing or Fishing

Wishing or Fishing

One client recently expressed delight in receiving their new branding saying, “Now, I can look like I’m bigger and better than my competition!”. It was an interesting statement. The client understood that there was real value in repositioning themselves using branding as a tool to imply stature (the inference of them being bigger), and better, ... Read More
 
More Than 5 Senses

More Than 5 Senses

5 Senses? We’re all taught that there are 5 senses, sight, sound, smell, touch and taste. But the line between our senses and emotions is very blurred. What would you call; curiosity, trust, stress, suspicion, pain, mood, opportunity, motivation? The staggering thing is that everyone can read these signals in an instant, the blink of ... Read More