Brand Pitfalls

What is brand if it’s not my logo?
Brand is not just about a logo, it’s the way in which every element of communication is implemented and interpreted. Everything from your logo to your invoice, from your digital presence to your vehicle livery. The Brand Bureau offer something more tangible than a root and branch analysis of your existing business branding – we empower you to think about your business contextually and bridge the gap between Marketing Advice and implementation of credible communication.

What value is branding?
You know that something has to change but can’t articulate the ideas to develop a brand strategy without asking the right questions. That’s where the Brand Bureau can help you to think creatively about your business. Perhaps the real value of brand is that every time your van passes a potential customer, every time you advertise in the paper or every time someone visits your website you’re thought of as being cool, slick and therefore memorable.

Print design v designer
As part of our cost analysis we look at the benefits of choosing the right designer for your branding. Often we find that the first port of call for branding is your local printer. Whereas in many cases they may do a splendid job print designers work on extreme time constraints and often cannot develop proper conceptual branding. They rarely ask about who your customer is or about what colours would contextual to your industry. They’re on a fixed time allocation to get your job to the print press as quickly as possible so many considerations can be sidelined.

5 Senses?
We’re all taught that there are 5 senses, sight, hearing, smell, touch and taste. But the line between our senses and emotions is very blurred. What would you call; Curiosity, Trust, Stress, Suspicion, Pain, Mood, Opportunity, Motivation? The staggering thing is that everyone can read these signals in an instant, the blink of an eye. That’s because visual cues is the most immediate delivery of information. It’s innate.
Look at how we’ve become conditioned to road traffic signals. We now understand that red means stop – and green means go. Colour associations transcend common thinking. Emergency, First Aid, Red Cross, Safety Signs etc.

The point here is that communication relies and a range stimuli to assess and respond. This is directly applicable to your business is it’s branding. Branding is your business’s ‘Self-Esteem’. Good branding is of value because it has reach. It has a unique vocabulary that often requires translation and this is where you would engage a design company. Brand designers think in visual terms.